February 2009 Archives

AdMarket report

According to the 2008 edition of AdMarket report (by UAPR and D&D Research), the answers provided by 247 respondents coming from a pool of 180 largest advertisers to the question “Please name the first three companies you would think of using for branding services” are as follows:

Answers to the question “Please name the first three companies you would think of using for branding services” in 2008 AdMarket report.

I will outline the Top 3:

1. Brandient — 39.7%
2. Grapefruit — 16.2%
3. Leo Burnett — 8.1%

What does this mean?

This means three things:

1. With the an index of 39.7%—that’s more than the rest of the top 5 combined (36.1%)—Brandient scores decisively in the following two dimensions: “brand preference” and “perceived quality”. Six and a half years later, after the consultancy establishment in 2002, Brandient has consolidated its first place in professional branding services as the market favorite provider of this type of services.

Bradient is the branding services’ market leader of reputation.

2. Bradient is the indisputable reputation leader in the branding services market.

3. Three years ago, we decided to restrict our time and energy dedicated to media appearences in favor of our branding projects and advices offered to our clients. The 2008 media monitoring analysis reveals that we are just in the 3th position according to the overall number of mentionning Brandient or Brandient representatives thoughout printed press & media. In other words, in professional services, the media noise is not enough to build a reputation.